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2023 Marketing Rankings

There are about 134,394 students enrolled in Marketing in the USA.




A degree in Marketing is a valuable choice and frequently a necessary first step for students intending to begin a career as a marketing specialist, a digital marketing specialist, or a marketing communications specialist. In fact, marketing is a surprisingly popular degree choice, being the 13th most popular degree. Last academic year, there were 44,258 marketing degrees conferred. In-state tuition for marketing at private institutions is, on average, 3.5 times more expensive than their public rivals.

With an impressive 830 institutions having programs for this degree chances are that any institutions you are considering will have an option for you. If you are hoping to surround yourself with other marketing undergraduates, look at colleges in Texas which have the most students admitted to marketing annually. More generally, the top region to pursue marketing is in the Southeast region with The University of Alabama, Florida International University, and Florida State University best representing the region. Interestingly, our pick of the top conference to study marketing is the Southeastern Conference with The University of Alabama, University of Kentucky, and University of South Carolina-Columbia representing the conference. That said, our choice for the best college for marketing is University of Pennsylvania. You might also want to check out our list of the best colleges.

The overall best school does not mean it is the best school for every student. There are tons of perspectives to think about when selecting school. Features such as campus amenities, transportation services, and food might impact one's inclinations of where to go to university. Here at, we weighed the pros and cons for you. If, for example, you want to know which marketing school is home to the top campus, the answer is University of Connecticut. If, for example, you are primarily interested in which school boasts the finest campus, we have an entire page dedicated to that. We have carefully pored through student reviews, professor reviews, government databases, and more in order to evaluate every U.S. major in an unbiased and informative way. Here you can explore our comprehensive list for the universities with the best student life&nbspand, from that list, our pick for the university with the best student life for marketing is Georgetown University. Are you curious why? Keep scrolling to learn more about Authority's top choices. Many of our picks will probably shock you.

If price is a significant deciding factor in your decisions, you might consider avoiding Boston College. Boston College&nbspappears to be our most expensive school for marketing, at least regarding out of state students. We have a list of the most expensive&nbspschools that could put the price tag at Boston College&nbspinto perspective. You may also be interested to know that marketing is the 121st most expensive program in the nation, with an average associated cost of $36,800. To zoom out a little, the most costly state for marketing in the country is District of Columbia with tuition and fees at the primary three colleges amounting to $46,950 at The Catholic University of America, amounting to $54,453 at George Washington University, and costs amounting to $54,453 at Georgetown University. To zoom out even further, the most expensive region of the U.S. for marketing is the New England region which is best demonstrated with Bentley University with a cost of $50,060, Boston College with a cost of $56,780, and Providence College with a cost of $51,490.

Our cheapest region for marketing is the Rocky Mountains region which is represented by Brigham Young University-Provo with a cost of $5,790, Western Governors University with a cost of $6,380, and Colorado State University-Global Campus with a cost of $8,400. In better news, the most affordable school for marketing is University of South Florida-Main Campus.'s entire list of the most affordable schools can be explored here.

In-state attendees can expect to pay about $9,800 for a degree in marketing. The cost increases substantially to an average of $21,500 for an out-of-state public-school student. On that note, our selection for the college with the best value for marketing: University of Pennsylvania. Through this link you will find our comprehensive list of the universities we see as being the best value&nbspoverall. Bear in mind, this idea is predicated on being an out-of-state student. The value proposition changes when in-state tuition costs are considered, as such, we are using out-of-state tuition as the baseline.

Earnings for marketing students can cover a wide range, but two-years after graduation students will often earn around $55,100. While there can be much variation in pay; top positions can make up to $117,500. Even straight out of school, the lowest end positions within the marketing space make $25,000, which is an alright wage. The highest earning grads for marketing have come from Bentley University&nbspand if you are looking for colleges with all of the highest earning graduates, we have that too.

The overall diversity of marketing falls below average, ranking within the 39th percentile of all majors. The school with the highest composite diversity for marketing is University of Pennsylvania&nbspand here you can find our comprehensive list for the colleges which have the most diversity. The financial diversity of Marketing only ranks in the 15th percentile of all majors. Racial diversity is greater than financial diversity, in the 33rd percentile. White students make up the largest proportion, 68%, of scholars studying marketing. Additionally, 59% of scholars seeking a marketing degree are women.

The median score of marketing's professors is 4 stars, a score which is surprisingly the average score for every major; this is a fine. If you are curious about the most popular marketing professor in the country, look no further than Jon Lezon from University of Arkansas. This may be surprising, but the highest rated instructors for marketing according to students are found at CUNY Bernard M Baruch College. As we incorporate information other than just rankings it becomes clear that the school possessing comprehensively the best professors for marketing is University of Pennsylvania. You will find more detail on our evolving ranking methodology of the best overall professors here, along with some of the top professors in the U.S.

Finally, the hardest university to get into for marketing is University of Pennsylvania. While we think of this list more as a novelty, we have a comprehensive page of the hardest colleges to get into. With that said, we do hope you believe that approaching college with context only shaped by superlatives can cause issues. We encourage you to explore our more focused pages on individual topics and read a couple of Authority's background 'blog posts' on essential details to think about as your college search continues.

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