### SUMMARY

 A degree in Marketing is a valuable choice and frequently a necessary first step for students intending to begin a career as a marketing specialist, a digital marketing specialist, or a marketing communications specialist. In fact, marketing is a surprisingly popular degree choice, being the 13th most popular degree. Last academic year, there were 44,258 marketing degrees conferred. In-state tuition for marketing at private institutions is, on average, 3.5 times more expensive than their public rivals.

 With an impressive 830 institutions having programs for this degree chances are that any institutions you are considering will have an option for you. If you are hoping to surround yourself with other marketing undergraduates, look at colleges in Texas which have the most students admitted to marketing annually. More generally, the top region to pursue marketing is in the Southeast region with [The University of Alabama](/colleges/the-university-of-alabama), [Florida International University](/colleges/florida-international-university), and [Florida State University](/colleges/florida-state-university) best representing the region. Interestingly, our pick of the top conference to study marketing is the Southeastern Conference with [The University of Alabama](/colleges/the-university-of-alabama), [University of Kentucky](/colleges/university-of-kentucky), and [University of South Carolina-Columbia](/colleges/university-of-south-carolina-columbia) representing the conference. That said, our choice for the best college for marketing is [University of Pennsylvania](/colleges/university-of-pennsylvania). You might also want to check out our list of the [best colleges](/rankings/best-colleges).

 The overall best school does not mean it is the best school for every student. There are tons of perspectives to think about when selecting school. Features such as campus amenities, transportation services, and food might impact one's inclinations of where to go to university. Here at authority.org, we weighed the pros and cons for you. If, for example, you want to know which marketing school is home to the top campus, the answer is [University of Connecticut](/colleges/university-of-connecticut). If, for example, you are primarily interested in which school boasts the finest campus, we have an entire page [dedicated to that](/rankings/best-college-campuses). We have carefully pored through student reviews, professor reviews, government databases, and more in order to evaluate every U.S. major in an unbiased and informative way. Here you can explore our comprehensive list for the universities with the [best student life](/rankings/best-student-life)&nbspand, from that list, our pick for the university with the best student life for marketing is [Georgetown University](/colleges/georgetown-university). Are you curious why? Keep scrolling to learn more about Authority's top choices. Many of our picks will probably shock you.

 If price is a significant deciding factor in your decisions, you might consider avoiding [Boston College](/colleges/boston-college). [Boston College](/colleges/boston-college)&nbspappears to be our most expensive school for marketing, at least regarding out of state students. We have a list of the [most expensive](/rankings/most-expensive-colleges)&nbspschools that could put the price tag at [Boston College](/colleges/boston-college)&nbspinto perspective. You may also be interested to know that marketing is the 121st most expensive program in the nation, with an average associated cost of $36,800. To zoom out a little, the most costly state for marketing in the country is District of Columbia with tuition and fees at the primary three colleges amounting to $46,950 at The Catholic University of America, amounting to $54,453 at George Washington University, and costs amounting to $54,453 at Georgetown University. To zoom out even further, the most expensive region of the U.S. for marketing is the New England region which is best demonstrated with [Bentley University](/colleges/bentley-university) with a cost of $50,060, [Boston College](/colleges/boston-college) with a cost of $56,780, and [Providence College](/colleges/providence-college) with a cost of $51,490.

 Our cheapest region for marketing is the Rocky Mountains region which is represented by [Brigham Young University-Provo](/colleges/brigham-young-university-provo) with a cost of $5,790, [Western Governors University](/colleges/western-governors-university) with a cost of $6,380, and [Colorado State University-Global Campus](/colleges/colorado-state-university-global-campus) with a cost of $8,400. In better news, the most affordable school for marketing is [University of South Florida-Main Campus](/colleges/university-of-south-florida-main-campus). Authority.org's entire list of the most affordable schools can be explored [here](/rankings/most-affordable-colleges).

 In-state attendees can expect to pay about $9,800 for a degree in marketing. The cost increases substantially to an average of $21,500 for an out-of-state public-school student. On that note, our selection for the college with the best value for marketing: [University of Pennsylvania](/colleges/university-of-pennsylvania). Through this link you will find our comprehensive list of the universities we see as being the [best value](/rankings/best-value-colleges)&nbspoverall. Bear in mind, this idea is predicated on being an out-of-state student. The value proposition changes when in-state tuition costs are considered, as such, we are using out-of-state tuition as the baseline.

 Earnings for marketing students can cover a wide range, but two-years after graduation students will often earn around $55,100. While there can be much variation in pay; top positions can make up to $117,500. Even straight out of school, the lowest end positions within the marketing space make $25,000, which is an alright wage. The highest earning grads for marketing have come from [Bentley University](/colleges/bentley-university)&nbspand if you are looking for colleges with all of the [highest earning graduates](/rankings/highest-earning-graduates), we have that too.

 The overall diversity of marketing falls below average, ranking within the 39th percentile of all majors. The school with the highest composite diversity for marketing is [University of Pennsylvania](/colleges/university-of-pennsylvania)&nbspand here you can find our comprehensive list for the colleges which have the [most diversity](/rankings/most-diverse-colleges). The financial diversity of Marketing only ranks in the 15th percentile of all majors. Racial diversity is greater than financial diversity, in the 33rd percentile. White students make up the largest proportion, 68%, of scholars studying marketing. Additionally, 59% of scholars seeking a marketing degree are women.

 The median score of marketing's professors is 4 stars, a score which is surprisingly the average score for every major; this is a fine. If you are curious about the most popular marketing professor in the country, look no further than Jon Lezon from [University of Arkansas](/colleges/university-of-arkansas). This may be surprising, but the highest rated instructors for marketing according to students are found at [CUNY Bernard M Baruch College](/colleges/cuny-bernard-m-baruch-college). As we incorporate information other than just rankings it becomes clear that the school possessing comprehensively the best professors for marketing is [University of Pennsylvania](/colleges/university-of-pennsylvania). You will find more detail on our evolving ranking methodology of the [best overall professors here](/rankings/best-professors), along with some of the top professors in the U.S.

 Finally, the hardest university to get into for marketing is [University of Pennsylvania](/colleges/university-of-pennsylvania). While we think of this list more as a novelty, we have a comprehensive page of the [hardest colleges to get into](/rankings/hardest-colleges-to-get-into). With that said, we do hope you believe that approaching college with context only shaped by superlatives can cause issues. We encourage you to explore our more focused pages on individual topics and read a couple of Authority's background 'blog posts' on essential details to think about as your college search continues.



 ### POPULARITY

 Marketing is the 13th most popular degree in America, with 44,258 students receiving their bachelors degree last year. It just beat out #14 [Political Science and Government](/rankings/best-colleges-for-political-science-and-government), and narrowly lost to #12 [Finance](/rankings/best-colleges-for-finance).

 The degree is offered at a total of 830 colleges across the nation, and is the 21st most widely offered degree. It is only offered at 19% of the Top 100 [Best Colleges](/rankings/best-colleges) in America.

 It is also worth noting that 48% of colleges offering marketing are public making it a pretty accessible field.

 The southeast produces the most marketing graduates, largely led by [The University of Alabama](/colleges/the-university-of-alabama), while it’s the Southeastern Conference that leads conference totals. As far as states, Texas ranks highest, with particular help from [University of Houston](/colleges/university-of-houston) and [Texas State University](/colleges/texas-state-university).

 All that being said, no individual school produces more marketing graduates than [Phoenix College](/colleges/phoenix-college), which graduated 543 students last year alone. Although size is critical, another important factor to consider is the program’s density (the percent of all students that study marketing). More students studied marketing as a percentage of total students at [Menlo College](/colleges/menlo-college) than any other college.



 ### COST

 Marketing is the 121st most expensive degree in the US, with a median cost of $36,769 amongst the top 50 programs (just ahead of #122, [Public Health](rankings/best-colleges-for-public-health), with a median cost of $36,596).

 New England has the most expensive colleges with top marketing programs led by [Bentley University](/colleges/bentley-university) with an annual cost of $50,060. District of Columbia is the most expensive state for marketing led by [The Catholic University of America](/colleges/the-catholic-university-of-america) and [George Washington University](/colleges/george-washington-university).

 Public schools with good programs by and large charge 71.42% less than private schools for in-state students. When looking at out-of-state tuition however, the median top 50 Public school charges 37.1% less than your average private school. So make sure to look into public shools in your state ASAP.

 The most high-priced option in the top 25 is [Boston College](/colleges/boston-college), which is the 20th most expensive college in the US. The most affordable option in the top 100 is [Louisiana State University and Agricultural & Mechanical College](/colleges/louisiana-state-university-and-agricultural-mechanical-college). It costs just $8,038 per year but is its marketing program is ranked #87. If you’re looking for a higher ranked, but still affordable option, [University of South Florida-Main Campus](/colleges/university-of-south-florida-main-campus)  could be for you, ranked #18 with an in-state cost of just $4,559. Another more affordable choice would be #2, [Florida International University](/colleges/florida-international-university) in Miami-Dade County, FL with a cost of $4,721 for in-state students and $16,529 for out-of-state students.



### SALARY

 College is a serious investment for most. It's important to be confident you are equipped to justify that investment. We hope the following income and career statistics help you make an intelligent decision when electing your major.

 Just after university, Marketing majors take in $44,668 a year on average (top 32%). After a little experience in their vocations, they normally earn anywhere between $24,988 and $117,546, but average close to $55,064. To put it in context, that's 43% greater than the American average.

 The most common job title for a Marketing graduate is Sales Management Trainee, which for the most part earn more or less $35,000; next are Inside Sales Representative and Analyst, which ordinarily make more or less $26,000 and $54,000 respectively.

 The highest earning region for Marketing graduates is New England. CT has the highest earning Marketing alumni of any state. University Athletic Association has the highest earning Marketing graduates of any conference..



### PROFESSORS

 Fast Facts for Marketing: Median Professor Rating: 4 / 5, which is average.

 Professors repeatedly have a massive influence your college experience, no matter what you major in. An effective instructor may help a student find their passion and even make a difficult subject seem fun. On the other hand, an unpleasant professor can disenchant you from a subject or even worse... fail you!

 Professors of Marketing have a median student rating of 4 out of 5, which puts these professors in the top 49th percentile in America grounded in student approval. Suprisingly, this major is exactly the median for professor rating, which, in our opinion, is remarkably average! Marketing professors barely out-ranked those from ["Anthropology"](/rankings/best-colleges-for-anthropology), whereas ["Humanities"](/rankings/best-colleges-for-humanities)&nbspprofessors ranked one slot above Marketing.

 Now for some statistics about Marketing professors. Colleges located in distant rural areas tend to have the best Marketing professors. The North Coast Athletic Conference has the highest rated Marketing professors. The Southeast region has the highest rated Marketing professors. Public institutions tend to have higher rated Marketing professors than private institutions. Finally, Louisiana has the highest rated Marketing professors in the nation.

 Jon Lezon, instructor at [University of Arkansas](/colleges/university-of-arkansas)&nbspin Fayetteville, AR is the most popular Marketing professor in the US. Todd Krise, professor at [Spalding University](/colleges/spalding-university)&nbspin Louisville, KY is the highest rated Marketing professor in the US, with a rating of 5 / 5.

 Find out which colleges have the [Best Professors](/rankings/best-professors)!



### STUDENTS

 College can be a profoundly consequential time of one's life; it is a chance for individual growth and expansion. Pupils start to find out what they hope to become and cultivate many of the required skills to become a thriving adult. But learning goes far beyond a classroom environment - the late nights discussing Duchamp with a classmate, the nugget of wisdom received from an eccentric instructor, the exposure to a different way of looking it. As such, a diverse student population vastly improves what you gain from your time spent in university.

 Marketing is a less ethnically diverse subject than average\*. 68% of the nation's Marketing majors are white students, followed by latino students (12%), students of other races\*\*(10%), and asian students (6%). The most ethnically diverse college\* in the top 100 is [University of Houston](/colleges/university-of-houston)&nbspin Houston, TX.

 Moreover, Marketing significatly skews female, with hardly under 3 out of every 5 students majoring in Marketing identifying as women. The most gender balanced school in the top 100 is [Marquette University](/colleges/marquette-university) in Milwaukee, WI.

 Another substantial type of diversity is economic diversity. Unfortunately, Marketing is less socioeconomically diverse than 85% of focuses in the nation. 34% of its students come from households with $110,000 plus annual incomes, 15% are from middle income families, and 22% grew up in homes that take home under $30,000 a year. [Oklahoma State University-Main Campus](/colleges/oklahoma-state-university-main-campus) is the most economically diverse college in the top 100.

 Considering each type of diversity, overall CA is the most diverse state for Marketing. The Far West is the most diverse region, and the Ivy League is the most diverse conference.

   \* diversity calculations and comparisons are based on [Simpson's Diversity Index](https://en.wikipedia.org/wiki/Diversity_index)   
  \*\* other races is used to refer to non asian, black, latino, or white

  #### Diversity Statistics

  ##### Racial Diversity

 * Asian: 6%
* Black: 4%
* Latino: 12%
* White: 68%
* Other: 10%
  ##### Gender Diversity

 * Male: 41%
* Female: 59%
  ##### Socioeconomic Diversity (By Household Income)

 * Under 30k: 22%
* 30k - 48k: 14%
* 48k - 75k: 15%
* 75k - 110k: 15%
* Over 110k: 34%
  ##### Geographic Diversity

 * In State: 64%
* Out of State: 31%
* International: 5%


2023 Marketing Popularity

There are about 134,394 students enrolled in Marketing in the USA.

POPULARITY