Authority Badge

2023 Marketing Popularity

There are about 134,394 students enrolled in Marketing in the USA.

Menu: popularity



Very Popular

Compared to national avg.

Diplomas received last year


Vs. National Avg.


popularity Rank



Marketing is the 13th most popular degree in America, with 44,258 students receiving their bachelors degree last year. It just beat out #14 Political Science and Government, and narrowly lost to #12 Finance.

The degree is offered at a total of 830 colleges across the nation, and is the 21st most widely offered degree. It is only offered at 19% of the Top 100 Best Colleges in America.

It is also worth noting that 48% of colleges offering marketing are public making it a pretty accessible field.

The southeast produces the most marketing graduates, largely led by The University of Alabama, while it’s the Southeastern Conference that leads conference totals. As far as states, Texas ranks highest, with particular help from University of Houston and Texas State University.

All that being said, no individual school produces more marketing graduates than Phoenix College, which graduated 543 students last year alone. Although size is critical, another important factor to consider is the program’s density (the percent of all students that study marketing). More students studied marketing as a percentage of total students at Menlo College than any other college.

Compare your school options

Made in Texas

600 Congress, 17th Floor | Austin, Texas

Privacy PolicyTerms of Service

2024 Authority - All rights reserved.