2023 Advertising Students

STUDENTS

College can be a particularly constructive time in one's life; it's a chance for individual growth and evolution. Undergraduates attempt to realize who they can be and cultivate the integral skills to be a flourishing adult. But learning is more than what one learns in a classroom environment - the late nights discussing Langston Hughes with a classmate, the personal lesson gained from a tenured instructor, the exposure to a different view. Therefore, attending a diverse college tremendously enhances what you gain from your time in college.

Advertising is a slightly more racially diverse subject than average*. 63% of the nation's Advertising majors are white students, followed by latino students (14%), students of other races**(11%), and asian students (6%). The most racially diverse college* in the top 100 is Barry University located in Miami, FL.

In addition, Advertising significatly skews female, with roughly two thirds of students majoring in Advertising identifying as women. The most gender balanced school in the top 100 is Murray State University in Murray, KY.

Another critical type of diversity is financial diversity. Advertising is more economically diverse than 66% of subjects. 27% of its majors come from homes that make under $30,000 a year, 16% are from families who bring in between $48,000 and $75,000 a year, and 27% grew up in homes that earn above $110,000 a year. Oklahoma City University has the most economically diverse student body in the top 100.

Considering each type of diversity, overall CA is the most diverse state for Advertising. The Southwest is the most diverse region, and the West Coast Conference is the most diverse conference.

* diversity calculations and comparisons are based on Simpson's Diversity Index
** other races is used to refer to non asian, black, latino, or white

Diversity Statistics

Racial Diversity

• Asian: 6%

• Black: 6%

• Latino: 14%

• White: 63%

• Other: 11%

  Gender Diversity

• Male: 32%

• Female: 68%

  Socioeconomic Diversity (By Household Income)

• Under 30k: 27%

• 30k - 48k: 15%

• 48k - 75k: 16%

• 75k - 110k: 15%

• Over 110k: 27%

  Geographic Diversity

• In State: 72%

• Out of State: 25%

• International: 3%