"But I love sifting through hundreds of user reviews before making a product decision" - said nobody, ever.
Authority is an unorthodox, fun-loving review site that taps into authority influences so you can make a product decision in 30 seconds, ideally.
You'll see many review sites rely on user reviews to quantify their "scoring system". Some even offer gift cards to drop a review. Lol, sketchy much?
How about plain-English rankings from people who have the authority to say so? Cool?